Brand valuation

Brands are valued based on their cash flow generation capacity; the fact that a brand is well known does not necessarily make it valuable.

We value brands and other intangible assets such as contracts, rights, goodwill, lost profits and consequential damages using the discounted cash flow methodology.

Trademark valuation is important for intangible asset sales processes, asset exits, rights of use or licensing contracts and tax planning processes.

For more information please contact us.

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